Google penalties have had a major impact on search queries and websites in the past few years. For instance, Google Panda affected the rankings of almost 12% of all search queries, whereas Google Penguin affected over 3%. These penalties are never a good thing.
However, there are steps you can take to prevent Google penalties from affecti […]
Google and its spiders are incredibly important to the overall survival of your web presence and, by extension, your business. Nobody will ever try to tell you otherwise. Still, it is important that you not get so caught up in your mission to feed the spiders that you forget all about your overall mission: serving your people.
You’ve undoubtedly heard the cliché “imitation is the sincerest form of flattery.” The idea behind is that somebody is copying the things you do because they think you’re cool and they want to be more like you. You see examples of it everywhere, even in the business world. Of course, in the professional world, we don’t call it […]
Things change fast. The content strategy that you put together a few years ago probably isn’t working as well now as it did then. Heck, the content strategy you built six months ago might not be working as well now as it was then. You know things are slipping but you aren’t sure exactly why or exactly where the changes need to be made […]
It seems like every few months a new “SEO is Dead!” article pops up somewhere online and causes a huge kerfuffle. Here’s the truth: SEO isn’t dead. SEO is not likely to ever die. It’s going to keep chugging along, governing how web producers build and publish their sites.
So why all the panic?
Because the rules th […]
Remarketing with Google AdWords is the PPC strategy of utilizing cookies on a users’ internet browser to show them ads from websites or product pages that they have visited in the past. Advertisers use this strategy hoping that their website visitors just need a reminder about products and services, with the hope that the repeated expos […]
Don’t let the title scare you. If you’re a high quality blogger, you have nothing to worry about. In fact, Google Authorship is one of the best things you can do to increase the visibility of your content.
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Not sure what Google Authorship is? Here’s your chance to change tha […]